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Trade promotion programme for Cambodia

Bern, 12.09.2003 - The Kingdom of Cambodia has joined the World Trade Organization WTO in Cancun. To mark the occasion, Federal Councillor Joseph Deiss launched a trade promotion programme on 11.09.2003, which will assist Cambodia in exploiting the benefits of free trade.

Cambodia, one of the world’s poorest countries, today joined the World Trade Organization on the occasion of the WTO Ministerial Conference in Cancun, Mexico. As a member of the WTO, Cambodia hopes for better access to international markets and a boost to its economy, and thus for a means to combat serious poverty. Switzerland intends to support Cambodia in its efforts and has launched a one- million- Swiss- franc three-year trade promotion programme with a regional bias, that will offer small and medium-sized Cambodian enterprises technical assistance in export promotion and marketing, and in the training of commercial specialists. Ultimately the goal will be for Cambodia to produce goods that more closely match demand in the international markets. The Geneva-based International Trade Centre (ITC) is to implement the programme on behalf of seco and in cooperation with Cambodian partners. In order to be able to increase exports, selected export products must benefit not only from better marketing, but also from improved quality and design, and production processes must become more efficient. Seco is therefore supporting an additional programme to increase the competitiveness of small and medium-sized enterprises in Cambodia.

Bern, 12 September 2003

For further information please contact
Ariane Sotoudeh
State Secretariat for Economic Affairs (seco)
Development and Transition Section
Trade and Clean Technology Division
Tel. +41 (0)31 324 08 98

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Internet: http://www.seco.admin.ch
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