Best Tourism Villages by UNWTO

Launched by the World Tourism Organization (UNWTO), the "Best Tourism Villages" initiative recognizes places where tourism preserves cultures and traditions, and promotes biodiversity and sustainable development.

In 2021, the first call for "Best Tourism Villages" was made and repeated every year thereafter. As a member state of the UNWTO, Switzerland could nominate three destinations in 2021 and 2022, and eight in 2023. The nomination of the official Swiss villages participating in the contest and the announcement of the winning villages is carried out by SECO together with the Swiss Tourism Federation and Switzerland Tourism.

To be considered for the "Best Tourism Villages" award, villages must meet the following criteria, according to the UNWTO definition of rural tourism:

  • Have a low population density and no more than 15'000 inhabitants
  • Be located in an environment where traditional economic activities such as agriculture, forestry, livestock or fishing are strongly represented
  • Share the values and lifestyle of the community


More information about the competition and the criteria can be found here (in French).

The next call for "Best Tourism Villages" candidates is expected in the spring of 2024.

Last modification 10.01.2024

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