Launched by the World Tourism Organization (UN Tourism), the "Best Tourism Villages" initiative recognizes places where tourism preserves cultures and traditions, and promotes biodiversity and sustainable development.
In 2021, the first call for "Best Tourism Villages" was made and repeated every year thereafter. As a member state of the UN Tourism, Switzerland could nominate three destinations in 2021 and 2022, and eight since 2023. The nomination of the official Swiss villages participating in the contest and the announcement of the winning villages is carried out by SECO together with the Swiss Tourism Federation and Switzerland Tourism.