The Tourism Policy Section acts as a centre of expertise for the conceptual design and implementation of Switzerland’s tourism policy. It develops knowledge bases, formulates policy, represents the interests of tourism policy both nationally and internationally, supervises Switzerland Tourism and the Swiss Society for Hotel Credit on behalf of the Swiss government, and enforces the Federal Act on the Promotion of Innovation, Cooperation and Knowledge Creation in Tourism (Innotour).
Switzerland is a top tourist destination with an immense wealth of scenic and cultural attractions in a highly compact area as well as excellent infrastructure and tourist companies offering high-quality services. Tourism is a major sector in the Swiss economy, particularly in the Alps.
On 10 November 2021, the Federal Council adopted the Confederation’s Tourism Strategy. It continues the strategic direction of the previous, proven strategy and forms the basis for the Confederation’s tourism policy. It is the Federal Council’s aim to ensure Switzerland’s tourism industry remains competitive internationally, and to promote Switzerland as an attractive tourist destination with a great deal to offer. The Confederation’s Tourism Strategy sets the following five goals: improve framework conditions, promote entrepreneurship, contribute to sustainable development, embrace digital transformation, and promote Swiss tourist attractions and Switzerland’s presence on the tourism market.