The Tourism Policy Section acts as a centre of expertise for the conceptual design and implementation of Switzerland’s tourism policy. It develops knowledge bases, formulates policy, represents the interests of tourism policy both nationally and internationally, supervises Switzerland Tourism and the Swiss Society for Hotel Credit on behalf of the Swiss government, and enforces the Federal Act on the Promotion of Innovation, Cooperation and Knowledge Creation in Tourism (Innotour).
Switzerland is a top tourist destination with great potential for growth. It has a vast range of scenic and cultural attractions in a highly compact area as well as excellent infrastructure and tourist companies offering high-quality services. Tourism is a major sector in the Swiss economy, particularly in the Alps. Switzerland’s tourism policy is geared towards exploiting the country’s potential for tourism. The principles underpinning tourism policy were established in 2010 in the Federal Council’s growth strategy for Switzerland as a tourist destination. In 2013, the Federal Council published a report on the current structure of Swiss tourism and the government’s future tourism strategy in which it approved a package of measures aimed at further developing tourism policy.